
Marketing & Growth Expert
Marketing / Growth
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14 yrs
Product
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6 yrs
Founder
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5x

When I started in growth over 14-years ago, it was still a field in its infancy. A handful of us early practitioners were challenging the status-quo of how business had always been done. Most of the tools, terms, and strategies were still being invented on the spot and shared amongst ourselves in a handful of forums.
Some Highlights
Started the first Growth Agency on the East Coast in 2012. Team exited via hiring.
Consulted early startups to Fortune 500s.
With a 3 person team, built Carjojo’s UX & brand to come in second in the Webbys to BMW.com for Automotive Websites.
Successfully leveraged NewsJacking-Content Marketing strategy to catapult Carjojo. Appeared on the Today Show, USA Today, Washington Post & more. Sold to Wejo.
Ran product, marketing, and CS for CommonGenius. Named 2019 Top Startups by Forbes, Runner-up out of thousands at Startup Grind, Collision Beta Program.
Used integrated media, partnerships, and influencer strategy at SXSW2019 to launch CommonGenius. Personally invited to partner at TechCrunch Disrupt 2019 by COO Ned Desmond.
Currently, I advise startups and guest lecture with UC Berkeley, Carenegie Mellon, and VentureBridge. Previous engagements at Emory University, Suffolk University, and North Georgia College.
MBA from Berkeley. Winner of innovation award. Founder of Haas Venture Capital Club. Runner up at VCIC.
BBA from Emory-Goizueta Business School. Triple major in Marketing, Finance, and Entrepreneurship.Â
School of Hard Knocks – What really matters.Â

A Breadth of Knowledge
Strategy
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Market Analysis
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Pricing
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Competitive Analysis
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Go-To-Market
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Fundraising
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Monetization
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Management
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Org Structure
Marketing
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SEO
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Paid Search
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Paid Social
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Earned Media
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Landing Page
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PR & Media
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Retargeting
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Experiential & Events
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Video
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Email
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Influencers
Growth
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Conversion Rate Optimization
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Analytics
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Lifecyle Messaging
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Customer Success
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Newsjacking
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Social Automation
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Partnerships
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Network Hacks
Product
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Behavioral Research
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Human-Centric Design
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Multivariate Testing
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User Research
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Usability Testing
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Survey Design
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Habit Forms
Consumer Behavior
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Elaboration
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Behavioral Economics
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Heuristics
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Correlation Analysis
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Knowledge Structures
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Habits
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Viralrity
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Network Effects
Branding
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Brand Strategy
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Brand Development
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Brand Identity
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Creative Direction
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Market Research
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Value Proposition
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Mission & Values
Experience
I love to collaborate with ambitiousbrands to design innovative products, experiences, and campaigns.










































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