Marketing strategy
Growth Marketing Ecosystem
As growth marketers, we are able to work cross-functionally to develop new strategies & campaigns, share insights, and test various points of conversion in order to minimize CAC and Maximize CLV.
In larger organizations, this is set up as a weekly growth meeting with members from marketing, product, engineering, growth, sales and CS.
Growth Marketing Ecosystem
Optimizing how well brand messaging & assets fit the market
Reducing cognitive load throughout the product and funnel. Launch new features to create evangelism.
Rigorous, imperial approach to understanding what drives conversions and revenue growth
Optimizing monetization opportunities, pricing, and product-market fit
Understanding cohort motivations and incentives needed to take purchase or share actions.
Obsessing over testing, measuring and moving funnel metrics from all outbound and inbound channels
Rapidly & affordably acquire new customers from engineered or viral growth