Founder Case Study
CommonGenius Branding Case Study
CommonGenius was runner up out of thousands at Startup Grind 2019, Collision Featured Startup, and Forbes Top Startups in 2019.
Redesigning the Knowledge Economy
CommonGenius was a platform that enabled businesses and professional to book on demand meetings with top coaches, consultants, executives, and investors.
We began by running multiple surveys to better understand the market, willingness to pay, and must-have feature sets before designing the product and initial roadmap.
As a market network, the challenging component to the design was developing a system flexible enough to accommodate multiple uses cases while not becoming so broad that it was unusable. Further, we had to develop a pricing structure by which experts could set their own rates while enabling the service to be affordable.
We built a SaaS/PaaS model that enabled businesses & professionals to commit to the community for a affordable price and provide experts the ability to upset themselves for more meetings.
CommonGenius was runner up out of thousands at Startup Grind 2019, Collision Featured Startup, and Forbes Top Startups in 2019.
Name Testing for CommonGenius
When developing the name for CommonGenius, we developed a series of A/B tests which we ran against thousands go in-market consumers to determine how the name impacted unaided contest, willingness to pay, and core attributes like ‘Trustworthiness’ that we wanted the brand to invoke.
All ideas were welcome from the team so-long as it had an available .Com domain (for Trust & SEO purposes). Ultimately, we found that CommonGenius was the best name for the service based upon out of hundreds of potential names.
CommonGenius Making a differentiated b2b brand
The challenge with CommonGenius on the outset was to make mentorship and advisory exciting and fun. The brand had to be both a community that experts would want to be a part of and that young professional would not be intimidated by.
We ultimately found inspiration from the arts pages of the New York Times. We also spent time testing and re-working the best way to describe the product to both sides of the marketplace.
CommonGenius Making a differentiated b2b brand
We founded CommonGenius to enable professionals to access the people and networks that they need to succeed. We brought the founder story and values forward in our messaging to help put a face to the team and set a collective narrative for the brand.
CommonGenius Making a differentiated b2b brand
We founded CommonGenius to enable professionals to access the people and networks that they need to succeed. We brought the founder story and values forward in our messaging to help put a face to the team and set a collective narrative for the brand.
