Kayak.com for New Cars.
VP, Marketing & Product
Series A Fundraising
Webby Award Runner-Up
87% of Americans dislike the car-buying process, and it's no wonder.
We wanted our brand identity to be immediately differentiated from the Autotraders and CarGurus of the world.
We built a brand identity that was approachable, warm, and pulled design inspiration from top technology brands rather than the traditional automotive motif.
Fastest and most comprehensive search and research pages (later, much was replicated by Carvana)
Analyzed 11 million new cars in real time
Predicted the lowest possible price a dealer would accept on a particular car on a particular day
Guaranteed the lowest-price and would negotiate on the customer's behalf
Saved customers on average $1,500 more than the TrueCar price
Marketing & Growth Strategy
- Establish Credibility:
Build a polished brand that would attract top experts.
- Media Bomb:
Leverage data insights to get major media placement and build buzz
- SEO Lattice:
Build upon media bomb strategy for link authority and architect a technical SEO framework to quickly rank for product pages
- Search Ads Growth Hack:
Reverse engineered dynamic keyword placement to be the only auto brand bidding on vin-specific keywords
- Tighten Point of Conversion:
Optimized landing pages to perform up to 70% conversion, built customer success program, streamlined checkout functions.